Pools & Outdoor Living — 2025
Great Valley Landscape & Pool
An 18-year Frazer builder, given a site that sells the backyard before the first call.
The Problem
A serious builder, a site that didn't say so.
Great Valley had built inground pools across Chester County and the Main Line for nearly two decades — trained crews, in-house excavation, no subs. But the old site read like a contractor directory listing. Homeowners about to spend six figures on a backyard couldn't tell whether they were talking to a franchise or a family shop.
Process
01.
Two days on the deck
A morning on a new build in Malvern, an afternoon on a remodel in Berwyn. Documented the excavation, the finish work, the crew leads. That's the story the site now tells.
02.
Twelve services, one voice
Pools, patios, pergolas, stone masonry, lighting — each service page rewritten in the same crew-first tone. The old site was a features list; the new one is a series of promises.
03.
Zero handoffs, front and center
Their differentiator — trained crews, in-house excavation, no subs — moved to the hero of every service page. It's the first thing a homeowner reads, on every path in.
"The site finally sounds like walking into our showroom. That's what changed."
Owner — Great Valley Landscape & Pool
The Solution
A site that reads like the crew works.
Fifteen pages of editorial storytelling — thirteen services, an outdoor-living gallery, testimonials, and a book-a-free-consultation flow that lands in the office instantly. Palette pulls from pool blue and sunset rust — matches the physical brand. Every service page opens with the 18-year, in-house-crew story, so trust arrives before the pitch.
The Outcome
More calls, bigger backyards.
Consultation requests picked up sharply — and the imagery shifted the mix toward higher-end backyards. Prospects arrived already sold on the crew; the sales conversation moved from "who are you" to "when can we start."
+2.4×
Consultations / mo
1.1s
LCP · mobile
6 wk
Design & build
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