Landscape Maintenance — 2025
Great Yards Landscape
A 19-year Salem crew, given a site that sounds like them.
The Problem
Nineteen years of steady work, invisible online.
Great Yards had run continuous crews across Marion & Polk Counties since 2007 — mostly on referrals. But when property managers Googled "Salem commercial landscape maintenance," they landed on faceless directory pages. There was no proof: no photos of the work, no owner's voice, no way to see the crew before hiring.
Process
01.
Ride-along with the crew
A morning on a commercial route, an afternoon on residential. Photographed the crew members by name, quoted them in the copy — the site now reads like the trucks look.
02.
Fifteen services, split by audience
Residential and commercial each got their own service tracks — same crew, different pages — because property managers and homeowners buy differently and search for different things.
03.
The GYLM Pledge, on every page
Their satisfaction guarantee lives in the site's footer, its hero, and every service page's CTA. Kirk's own words, unchanged. The site trusts the client's voice more than its own copywriting.
"Property managers now cite the site by name when they call. That was never happening before."
Owner — Great Yards Landscape
The Solution
A site that closes the loop on referrals.
Sixteen pages — homepage, residential + commercial hubs, fifteen service pages, a portfolio with real crew names, testimonials, and a contact flow. Cabinet Grotesk + Satoshi typography, forest-green palette that matches the trucks. 24/7 commercial snow-and-ice contact is one tap away on mobile — a small detail that mattered on a January call.
The Outcome
Fewer explaining calls, more booked visits.
Estimate requests tripled in the first weeks after launch — and, more importantly, referrers now point to the site instead of just a phone number. The intake calls got shorter because the site had already done the trust-building work.
+3.1×
Estimate requests / mo
0.8s
LCP · mobile
5 wk
Design & build
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